Serai builds digital flagships on Shopify for brands with taste.
We work with designer-led brands — fashion, lifestyle, specialty goods — who already have a strong visual identity and need a store that operates at the same standard. A system where brand perception and commercial infrastructure are built as one.
Every project follows the same discipline: research the brand, understand the customer, then build the full storefront — from theme and product architecture to SEO, analytics, email automation, and app configuration. One system, fully built. Nothing left half-done.
We've built 50+ stores. We've migrated brands off legacy platforms without losing a day of traffic. We've launched flagships on tight timelines for brands that don't compromise on detail. We now work with brands found on Beymen, Vakko, Wolf & Badger, and select retailers worldwide.
Serai is based in Istanbul. We work with brands globally.
What we do:
Shopify Flagship Builds — full store design, setup, and launch
Platform Migrations — move to Shopify without losing traffic, data, or momentum
CRO & Storefront Redesign — for stores that need to convert better and look sharper
Email Marketing Setup — capture, flows, and automation from day one
Ecommerce Strategy Consulting — for brands figuring out their digital commerce roadmap
If your brand already looks the part but your store doesn't — that's where we come in.