Moja Majka

The Brand
Moja Majka — "my mother" in Montenegrin — is a Saudi-based, Turkish-made slow fashion house founded by mother-daughter duo. Hand-printed fabrics from Turkish villages, hand-stitched crochet passed through generations. Each kaftan is one of one. The brand carries 32K followers on Instagram and retails through Homegrown Market, The Loum, and select boutiques across the Gulf.

The Brief
Moja Majka had the product, the following, and the retail presence — but no digital commerce strategy. The question wasn't "should we sell online?" It was "how do we sell online without losing what makes us us?" A handcrafted, one-of-one kaftan brand doesn't operate like a fast-fashion catalog. The strategy needed to respect that.

What We Did
Ecommerce and digital commerce strategy consulting. We mapped the full landscape: platform options, catalog structure for limited-edition pieces, pricing architecture for direct-to-consumer alongside wholesale, and a channel strategy that protects brand perception while opening new revenue. No templates — a custom roadmap built for how this brand actually works.

The Outcome
Moja Majka now has a clear digital commerce framework — how to position, where to sell, and how to structure operations without diluting twelve years of handcraft heritage. The strategy bridges the gap between artisan production and modern ecommerce.