Serai Shopify Flagship Build

1. Shopify Account, Theme Setup & Storefront Foundation

• Shopify account setup or development store setup
• Installation and review of up to 3 relevant theme options
• Theme selection support based on brand and business needs
• Theme setup and customization
• Creation of main store structure
• Setup of homepage and core store pages
• Creation of legal pages (privacy policy, return policy, terms and conditions, shipping info)

2. Product & Collection Architecture

• Product uploads with images, descriptions, and meta descriptions (up to 30 products in total)
• Setup of product page templates
• Collection creation and categorization
• Collection description writing/optimization
• Collection page template setup
• Merchandising structure aligned with usability and navigation

3. Store Settings & Operational Setup

• Shipping settings
• User and staff settings
• Language settings
• Checkout settings
• Location setup
• Store notifications
• Brand asset settings and store identity setup

4. Domain Connection & Technical Launch

• Domain connection
• DNS configuration
• Domain verification
• Launch-readiness checks

5. Payment Setup & Order Flow Testing

• Payment gateway setup support
• Test order creation
• Order flow validation
• Basic checkout functionality check

6. Analytics & Tracking Foundation

• Google Analytics 4 setup
• Meta Pixel setup
• Microsoft clarity setups
• Basic tracking verification

7. Search Visibility & Indexation

• Google Search Console setup
• Bing Webmaster Tools setup
• Sitemap submission
• Crawl/indexation readiness setup

8. Catalog & Sales Channel Integration

• Meta catalog setup and publishing
• Google Merchant Center catalog setup and publishing
• Product feed review

9. Foundational SEO Setup

• Keyword analysis
• Identification of current and target keywords
• Meta description optimization
• SEO-minded structuring of products, collections, and pages
• Basic on-store SEO setup

10. Email Marketing & Automation Essentials

• Pop-up setup
• Welcome flow setup
• Abandoned cart flow setup
• Sender email/deliverability configuration
• Basic domain authentication guidance

11. Shopify App Setup & Optimization

• App selection guidance
• Setup of required apps
• Functional configuration
• Basic optimization and theme alignment
• Keeping the stack focused and practical

12. Social & Brand Connection Points

• Social media account linking
• Basic brand touchpoint setup inside the storefront

13. Training, Handoff & Post-Launch Support

• Shopify panel walkthrough
• Store management training
• Handoff support
• 30 days of post-launch technical support